We previously covered this brilliant list of 52 things learnt for 2018, 2019 and 2020.
Here is the 2021 edition – full of gems. A few choice examples:
“Social media headlines are evolving fast. Since 2017, they’ve got shorter (11 words vs 15 words), and many clickbait phrases like “…will make you…” or “things only … will understand” no longer work.” [BuzzSumo].
“Adding nature imagery (grass, trees, rainbows) to a pitch document seems to increase the likelihood of investment a little.”
“Baileys Irish Cream was invented in 45 minutes in 1973 by two ad creatives in Soho.“
