Apple is upending the traditional (x86) CPU markets.
It is doing this by offering the same M1 chip in laptops, tablets and desktop PCs.
The same M1 chip at all price points (from $699 to $1,699).
“Apple’s willingness to position the M1 across so many markets challenges the narrative that such a vast array of x86 products is helpful or necessary. It puts Intel and AMD in the position of justifying why, exactly, x86 customers are required to make so many tradeoffs between high performance and low power consumption. Selling the M1 in both $699 and $1,699 machines challenges the idea that a computer’s price ought to principally reflect the CPU inside of it.“
