Nike Amazon Searches

  • This is a testament to the power of Amazon as the start of product searches, as well as the recognition of Nike’s brand.
  • Despite Nike stopping selling any products directly on Amazon, its search rank on Amazon has not changed.
  • From the always excellent Marketplaces Pulse – Market Places Year in Review 2021.

Energy Intensive Investment

  • Nice chart comparing the level of investment by industry forecast for 2022E against its ten year average (Source: JPM).
  • Energy-intensive industries have seen a collapse in investment.
  • This sort of data is supportive of Einhorn’s thesis and the capital cycles idea popularised by Marathon Asset Management (here and here).

Starship

  • Starship, the fully reusable rocket under development by SpaceX, is a revolution the industry grossly under-appreciates. So goes this fascinating blog post.
  • Starship matters. It’s not just a really big rocket, like any other rocket on steroids. It’s a continuing and dedicated attempt to achieve the “Holy Grail” of rocketry, a fully and rapidly reusable orbital class rocket that can be mass manufactured. It is intended to enable a conveyor belt logistical capacity to Low Earth Orbit (LEO) comparable to the Berlin Airlift.
  • Consider the two critical metrics: Dollars per tonne ($/T) and tonnes per year (T/year) … Starship is intended to reach numbers as low as $1m/T and 1000 T/year for cargo soft landed on the Moon. Apollo achieved about $2b/T and 2 T/year for cargo soft landed on the Moon.
  • It is developing in leaps – “Two years ago Starship was a design concept and a mock up. Today it’s a 95% complete prototype that will soon fly to space and may even make it back in one piece.

SaaS Unlocks Software Use

  • Latest annual presentation is out from Benedict Evans.
  • Absolutely worth a look as it nicely covers macro and strategic trends from the tech industry.
  • This chart shows how software as a service (SaaS) has pushed up the amount of software companies can use (as there is no need to get IT to install/support/configure new applications).
  • The move to cloud delivery for software has miles to go (it is just 10-15% of enterprise IT spend and 20-30% of workloads).
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