- A new paper examines the question of why CEO’s allocate precious time to appearing on podcasts.
- Between 2016 – 2020 over a quarter of all S&P 1500 CEOs appeared on at least one podcast.
- This has grown from 6% in 2016 to 22% in 2020.
- They find it tends to be CEO’s of firms more focussed on consumers and ESG.
- It also tends to be CEOs who have strong reputation incentives (looking for a new job, have own twitter account, founders).
