Trends in the US are suggesting heavy cosmetics are going out of fashion while skin care is accelerating.
“All the successful products now enhance and don’t cover.”
The article puts this down to the #nomakeup trend.
“We believe recent declines in color cosmetics in the US are due to several factors. Trends change and a more natural appearance is now involved, which requires fewer products that went contouring and other looks were popular … In addition, Gen Z consumers are discovering the benefits of skin care, spurred by more social media activity in that category.” Estee Lauder Conference call.
Or L’Oreal in the latest sales release on North America “In a difficult market context, the Consumer Products Division is still very much impacted by its wide exposure to the makeup market currently flat, but is posting good growth in skincare“
