The concept is how one should let go of logic in order to generate brilliant ideas.
An interesting exercise is to think how these ideas can help in investing.
“Being logical makes you predictable, and your competitors will know what you’re going to do before you do. This is because using logic will very likely land you in the same place as everyone else, and sharing a market space with competitors this way creates a race to the bottom. Instead, figure out the logic model of your competitor, find where their use of it is too narrow and exploit this.“
