Creator Economy

  • The creator economy is booming.
  • New platforms are largely to thank – they have transformed the economics of creating.
  • This is seen in the table from The Independent Creator Manifesto.
  • In aggregating monetization across these 50 platforms, we’ve found that creators will soon pass more than $10 billion in aggregate earnings. While 2020 saw a jump in new creators, it wasn’t a one-time spike. A year later, creators are still coming online at a record clip: the number of creators is up a whopping 48% year-over-year. In total, these platforms have onboarded 668,000 creators.
  • Substack just announced they have hit 1 million paid subscribers.
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