Dotdash, a business created by IAC from the remnants of About.com, is a very interesting business you probably haven’t heard about.
It reaches 100m monthly users, is profitable ($40m of EBITDA) and growing.
It is also unique event in digital media – a turnaround.
“Our job is to make great content that loads quickly with relevant non-intrusive advertising,” he insists. “If we execute, the search results will be fine.” His critics call this naive, but Vogel is trying to build a billion-dollar publishing business, not a search colossus. He’s betting that Google will drive traffic to the best content.
