The FDA announced about 2 years ago that it “plans to begin a public dialogue about lowering nicotine levels in combustible cigarettes to non-addictive levels” . This is still ongoing through the comprehensive plan.
E-cigarettes (along with other alternatives) were meant to be a saviour of the industry.
Unfortunately there have been a series of deaths reported in the US linked to E-cigarettes, with 3 more over the weekend.
Center for Disease Control and Prevention (CDC) put out a statement advising the public to stop using these products while they investigate.
The ability of tobacco firms to keep their existing profit pools, built on years of price rises, is looking even less likely.
