The mind boggles at the level of innovation going in ecommerce.
One major part is entertainment and retail = retailtainment – “shopping as a mass leisure activity”.
This is a great article on the phenomenon, covering the plethora of ways it is developing.
As usual one needs to look east where a lot of development is taking place.
One of the enablers is software that is designed to be addictive – for example infinite scrolling can mimic the bottomless bowl effect leading to 73% more consumption.
