Forever 21

  • Interesting to see Forever 21 file for bankruptcy.
  • They experienced huge growth that was perhaps too much to swallow.
  • We went from seven countries to 47 countries within a less-than-six-year time frame and with that came a lot of complexity” EVP Linda Chang.
  • Clearly online competition and declining mall traffic (F21 was big in malls) were the key culprits.
  • Full story here from NYT.
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