How to Negotiate

  • Fascinating article based on a Wharton professor’s guide to negotiating for reasonable people.
  • Some of the key points:
  • Leverage – “In general, the person who feels better about “no deal” has the most leverage, and the person that’s less okay with “no deal” has the least leverage.
  • Have specific justifiable goals – preparation is key here.
  • Establish and maintain trust – “If it’s not there, trust is the single biggest obstacle to a good deal.”
  • Get information – “More listening = more leverage.” 
  • Concessions – “Link them with “if…then.” Make sure they recognize you’re giving up something of value so they feel the need to reciprocate.
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