How do people get new ideas?

In 1959 a scientist asks Isaac Asimov to join a project to develop the most creative approach possible to a ballistic missile defence system.
Asimov eventually declines, but leaves one contribution – a wonderful essay on creativity.
Full of lessons that can be applied to investment meetings. Such as:
- Meet in a relaxed place.
- Meetings shouldn’t always involve the same people.
- No more than 5 people per meeting.
- Try not to link pay to generating ideas – instead link it to executing ideas/tasks.