Music Streaming Market

There are 487m music streaming subscribers globally at Q1 2021.
Emerging markets are now central to this market accounting for 60% of all 2020 subscriber growth.
Spotify is still the leader with 32% but has lost two points of market share since Q1 2020.
Google’s Youtube Music has been the standout story – “The early signs are that YouTube Music is becoming to Gen Z what Spotify was to Millennials half a decade ago.“
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