Newsletters

  • There is a growing trend of financial newsletters being acquired.
  • Abrdn (the newly renamed Aberdeen Asset Management) has acquired Finimize and their 1m subs (40,000 premium).
  • Morning Brew went to Business Insider for $75m (ca. 3.8x sales or $25 per each of its 3m subs).
  • Robinhood acquired MarketSnacks.
  • Others are looking to deploy serious capital into financial media.
  • Big media is also noticing (e.g. The Information launched a tech stack for newsletters).
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