On-Demand Audio Milestone

  • At the end of 2015, a scant seven and one-half years ago, the margin between linear listening and on-demand listening was 38 percentage points. But drop by drop, quarter by quarter and year by year, the margin was erased, and now on-demand leads.
  • “linear” audio refers to – radio over the air, radio streams, Pandora’s free radio service, satellite radio, etc. and “on-demand” audio – paid streaming, podcasts, owned music, etc.
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