On 11th of March Amazon put a halt to almost all of its spending on Google Ads.
“Amazon seems to have completely removed itself from the competition for essential goods, effectively leaving one million daily visits on the table for other competitors to take.”
Paid search traffic to the site fell 90% almost immediately costing 11.2m visits.
Ebay has capitalised to a certain extent on this by bidding on high volume keywords – you guessed it – “toilet paper”, “n95 mask” and “hand sanitizer”.
