Sometimes ideas come in seconds and the job is done.
Yet, those paying for these ideas always equate time spent to value. They want to pay for process.
“How can it be that you talk to someone and it’s done in a second? But it IS done in a second — it’s done in a second and 34 years. It’s done in a second and every experience, and every movie, and everything in my life that’s in my head.“
Taken from FS this quote is from Paula Scher who conceived the Citi logo in seconds.
There is a great story in the link as well along the same lines.
Professional investing can actually sometimes feel the same way. Especially if you believe in Blink.