Peer to Peer Car Sharing

Turo, part owned by IAC, is the leading peer to peer car sharing company (think Airbnb for cars).
Turo has been gaining share – it has tripled from 2% in June 2019 to 6% in June 2021.
Still miles away from the top three rental firms (Enterprise 37%, Avis 31%, Hertz 26%).
Competition in the space is heating up with Uber unveiling their own rent-a-car service and Lyft partnering with SIXT for care rental.
Source.