John Foley, founder of Peloton, was so determined that “one of his sales techniques was to have customers test out the bike; he’d give them headphones and turn up the volume so when they talked to him about how much they liked the product they’d end up shouting an endorsement to passersby.“
In the early days of Salesforce “when a competitor was holding an event at Cannes, they booked all the taxis in Nice for the night and had sales reps stationed in each one to pitch their product to people going to the competitor’s event” (h/t The Diff).
These remind me of an old Snippet on how some major consumer apps got their first 1,000 users – often in surprising ways.
