Spotify are making a big bet on content in podcasts.
This article chronicles what they have been up to – recruiting some heavy hitters like the Obamas.
They will need to convince the market that the cash burn will pay off … ala Netflix.
“Just like TV has moved from offline to now online, we’re doing the same to radio,” Ek says. “When you look at the amount of time that people consume audio, it’s about the same in the U.S. as people spend watching video. But the audio industry is less than one-tenth of the size of the whole video industry. The question one needs to ask oneself, are your eyes worth 10 times as much as your ears? My view is that they aren’t and that is going to be even more valuable in the future.”
