63% of TikTok users (1bn worldwide) discover new music on TikTok before any other platform.
This is worrying for SPOT.
TikTok has already launched a competing service – Resso – in key emerging markets (Brazil, Indonesia and India).
iOS App download rank data for the recent 90-day period from App Annie (pictured, link) shows it still hasn’t hit Spotify’s dominance (it has only reached 2nd place in Music category in Indonesia, and lingers in 4th for the other two launch countries).
