Vodafone

  • Interesting slide pack from Vodafone about how digital is transforming their business.
  • The figure shows their goals – the virus impact likely accelerates this change and the cost savings are massive.
  • Getting digital to 40% of sales channels could save on the €2.5bn spent on commissions per year.
  • Less than one human interaction per year by next year could cut into the €1.2bn spent on customer operating costs.
  • VOD also built the Dreamlab app – which connects mobile phones during the night to a powerful network to aid research.

Ad tracking

  • Apple have taken a big step – entirely banning third-party cookies in Safari browsers by default.
  • This is the final step since introducing Intelligent Tracking Prevention (ITP) which started to severely restrict cookies.
  • This could have serious ramifications for online advertising businesses but likely strengthens the big giants – FB and GOOG.
  • Other browsers are likely to follow suit (likely MSFT new improved Edge browser).

Online Advertising Tactics

  • Interesting to see tactics online.
  • On 11th of March Amazon put a halt to almost all of its spending on Google Ads.
  • Amazon seems to have completely removed itself from the competition for essential goods, effectively leaving one million daily visits on the table for other competitors to take.
  • Paid search traffic to the site fell 90% almost immediately costing 11.2m visits.
  • Ebay has capitalised to a certain extent on this by bidding on high volume keywords – you guessed it – “toilet paper”, “n95 mask” and “hand sanitizer”.

Softbank

  • Blaming ratings agencies doesn’t exactly fill anyone with confidence.
  • Softbank put out this statement asking for Moody’s to withdraw rating due to “excessively pessimistic assumptions regarding the market environment and misunderstanding and speculation that SBG will quickly liquidate assets without any thorough consideration and without making improvements to its financial condition

Google Project X

  • Great article from Wired on Google X.
  • We are a creativity organisation, not a technology organisation.” 
  • The real test is 15 to 20 years from now, when the dust is settled and we look backwards. Then how are we doing?” Teller says. Until then, there will always be more crazy ideas worth chasing. “The world’s got more than enough problems, sadly.

Disney

  • This is a chart of the top app downloads in US. Check out Disney.
  • The launch of Disney+ in mid-November was unprecedented in the U.S. Its 31 million downloads in Q4 2019 was more than double the total for the next closest app, TikTok.” 
  • It was still top despite launching Nov 12 – some way into the quarter.
  • Source: Sensor Tower (lots of good app stats inside report).
  • h/t The Big Picture.

Spotify

  • Great article on Spotify.
  • The rise of AirPods, smart speakers, and other wearable devices may not signal the onset of a true platform shift, but it undoubtedly represents a transformational evolution in the way we will consume media — and this emerging paradigm of distributed, “eyes up” device interaction directly benefits audio more than other content categories.
  • Nice table comparing the music services as well.

How to Invest in Start-ups

  • A really great article by Sam Altman.
  • An interesting perspective on how to invest in winners.
  • There is a lot of advice about how to be a good startup founder.  But there isn’t very much about how to be a good startup investor. Before going any further, I should point out that this is a particularly hard time to invest in startups—it’s easier right now to be a capital-taker than a capital-giver.”
  • h/t The Browser.
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