- TikTok is a phenomenon.
- Their rise had a lot to do with a huge advertising campaign in the US
- This stat is staggering – for a period in 2018 “nearly 22% of all ads seen by U.S. Apple device users on Facebook ad network came from TikTok and its Chinese counterpart Douyin”
- As the article points out this actually provides more evidence of Facebooks dominance.
