US Sports Betting

  • US online sports gambling has come a long way.
  • 19 states have legalised, 14 are live and 11 are reporting monthly data.
  • This is forcing some brokers (e.g. Morgan Stanley) to upgrade total (online/on-ground) market estimates – they think it will be worth $7bn in 2025 vs. $5bn before.
  • This is largely due to higher market revenue than they expected.
  • September in New Jersey annualised at $40/adult which is close to the UK/Australia number of $43/$45 (excluding horse racing).
  • Explains reports of DraftKings being acquired.
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