Podcast advertising leads to pretty good returns for brands.
“After conducting a study with 250 advertisers and marketers, it says two-thirds (67%) of podcast ad buyers say that every $1 spent on podcasts returns between $4 and $6 for their brands.“
Yet SPOT is struggling to capture this – why?
This blog post covers a lot of reasons. For example:
“[What’s] most misunderstood about Spotify is Spotify doesn’t get to monetize all the podcast content that they have. So in the most recent quarterly earnings report, they say that they had 5 million podcasts on their platform, but 99.9% of those podcasts, Spotify does not get to monetize.“
“Since 1970, the team reported in Science in 2019, the number of birds in North America has declined by nearly 3 billion: a 29 percent loss of abundance.“
“Engineers at Tesla Inc. have developed a new process that they claim will reduce EV production costs by 50 percent, while reducing factory space by 40 percent.“
The so-called “unboxed” system – “focuses on eliminating linear assembly lines and producing more subassemblies out of large castings“.
