Covid Impact Update – Location & Other Data

  • We previously highlighted Foursquare location data.
  • Here is the latest update a month on.
  • A lot of traffic is starting to return to normal – fast food, gasoline stations and auto shops have all come back.
  • Indeed fuel demand has started to tick up as well.
  • Spending is also picking up (likely helped by government support).
  • Peaks have normalised in grocery stores and big box retail.
  • One interesting point here is that some food companies have pointed out that buying big multi-packs for stocking vs. single serve has hurt margins (page 6 here).
  • Home improvement stores and outdoor trails are still seeing traffic much higher than February.
  • Bars, restaurants, offices, clothing stores, furniture stores, movie theatres and gyms are still at lows.
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