Analysing Impact of Covid – Habits

  • One interesting approach to understanding if things will change is to look at scientific research.
  • In this paper – How are habits formed: modelling habit formation in the real world – researchers measured how long it took to form a habit.
  • They found that the median time was 66 days ranging from 15 – 254 days.
  • Exercise habits took longer to form.
  • The longer it took to form the stronger the habit was.
  • With lockdowns now lasting longer than 66 days real habit change is likely.

Analysing Impact of Covid – History

  • Although the events of 2020 are in many ways unprecedented one can look at the 2002 SARS outbreak in Asia as a possible analogy, after all it involved a lot of people in China staying at home.
  • Netease, a gaming company, was one of the few publicly listed stocks that reported financials at the time.
  • This table (h/t Selcouth Capital Management) shows what happened to quarterly financials at Netease at the time.
  • Netease saw a huge boost to revenue and a re-rating. Yet, eventually revenue slowed against tough comps and the stock deflated.
  • Will the same happen to the current crop of beneficiaries?

Brick and Mortar the Real Winners?

  • A fascinating and thought provoking read on why it is the category leading brick and mortar retailers who will be the real winners in the post Covid era.
  • In one word – omni-channel.
  • Wal-Mart’s digital revenue in Q2 was an annualized $42 billion, growing 94% — faster than Amazon … Perhaps the simplest way to express what has happened during Covid is to note that Amazon has actually lost share in e-commerce during Covid.”
  • A nice quote – “nothing accelerates change like success

Toyota on Tesla

  • “I am hesitant to say this — Tesla’s business, if you want to use the analogy, is like that of a kitchen and a chef. They have not created a real business in the real world yet. They are trying to trade recipes. The chef is saying ‘Our recipe is going to become the standard of the world in the future!’ At Toyota, we have a real kitchen and a real chef too, and are creating the dishes already. There are customers, who are very picky about what they like to eat, sitting in front of us, and eating our dishes already.” Toyota President Akio Toyoda.
  • Source.

NYT Transformation

  • Great set of slides on the transformation at New York Times since 2011.
  • The company just crossed a milestone where digital overtook print.
  • This is also a fascinating read about what happened inside the NYT newsroom during the Trump years and whether this boost was partly responsible for its growing business success.

Games

  • A brilliant extract from a podcast with Shopify CEO Tobi Lutke quoted by Alex Danco in his newsletter (after joining the company).
  • I’m a card-carrying member of the “video games are actually good” club. I’ve learned so many things in my life through video games … I tend to point out a few I think are extremely valuable. Factorio is one of those. It’s the one game that anyone at Shopify can expense. .. We’re building supply chains for our customers; logistics networks; and Factorio makes a game out of that kind of thinking.
  • The reason why I think video games are good is because of transfer learning. There’s a good book called The Talent Code that talks about this. There was a famous story about people analyzing why Brazilians became so much better at soccer than anyone else. And there were many reasons – it’s a system that’s reinforced by all these things – but people hadn’t found the key reinforcing mechanism that made this true. 
  • It turns out, in Brazil there was a culture of playing a pickup game, a version of soccer that was played in a much smaller space and with fewer players. And the players did all the things you need to be good at soccer, but they did them significantly more often, because there was more ball contact per person. Just because that’s a different game than soccer doesn’t mean people won’t learn soccer skills. They had way more ball contact than someone who went through the British system, by the time they entered the Premier league, for instance.  
  • But if I sit down for an evening of poker, I make these decisions every hand. And then you look at a game like Starcraft, which I think is very good, or Factorio, and in a very compressed, fun environment, follow a certain activity over and over and over again which otherwise comes around only rarely. And doing that will change your mind, and your brain, and help you be prepared for situations you could never predict.

Long Term Stock Exchange Blog

  • We previously covered the LTSE here and some companies (e.g. Airbnb) are indicating a desire to list there.
  • They have started publishing a blog where they discuss all issues related to long-term shareholders and companies.
  • The latest piece covers grading fund managers on how long term they are – LT Score.
  • This shows that the companies with the highest LT Scores trade at volatility levels that are as much as 30% lower than those with the lowest LT Scores when looking at average 100-day and 250-day historical volatility levels. This is a striking difference.

Spotify Transition

  • Spotify is transitioning and not just via their podcast investments.
  • They are starting to enter the world of advertising and arming artists with tools to reach audiences, at a price.
  • First via Marquee mode – mobile app pop ups to advertise new releases. These see 20% conversion rates, 2.2x lift on saved/playlisted tracks which itself leads to increased playing by 250%.
  • Second via a new Discovery mode – where an artist can boost a track in Spotify’s algorithm in return for a lower take.
  • Interesting post covers the logic behind this as well as price increases.

Advertising

  • Marc Pritchard, Chief Brand Officer at P&G, the world’s largest advertiser, dropped a bombshell at the ANA conference a few weeks ago. He said that P&G would be moving away from the upfront model of TV ad buying. With TV advertising going digital, it makes no sense to make massive uninformed bets just because that’s the way it’s been done for decades. Now they can apply data to those decisions and be more deliberate ” The Trade Desk CEO Jeff Green.
  • Source.
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