Interesting article about advertisers blacklisting covid19 keywords.
This means that despite news outlets seeing a surge in visitors (The Guardian for example has seen +47% search traffic according to Google Trends), the industry can’t reap the advertising rewards.
This is a chart of the top app downloads in US. Check out Disney.
“The launch of Disney+ in mid-November was unprecedented in the U.S. Its 31 million downloads in Q4 2019 was more than double the total for the next closest app, TikTok.”
It was still top despite launching Nov 12 – some way into the quarter.
Source: Sensor Tower (lots of good app stats inside report).
“The rise of AirPods, smart speakers, and other wearable devices may not signal the onset of a true platform shift, but it undoubtedly represents a transformational evolution in the way we will consume media — and this emerging paradigm of distributed, “eyes up” device interaction directly benefits audio more than other content categories.“