63% of TikTok users (1bn worldwide) discover new music on TikTok before any other platform.
This is worrying for SPOT.
TikTok has already launched a competing service – Resso – in key emerging markets (Brazil, Indonesia and India).
iOS App download rank data for the recent 90-day period from App Annie (pictured, link) shows it still hasn’t hit Spotify’s dominance (it has only reached 2nd place in Music category in Indonesia, and lingers in 4th for the other two launch countries).
“This enormous land parcel is also unique in that it’s a kind of self-governing municipality, with its own fire department and emergency services. The district—officially known as the Reedy Creek Improvement District—is governed by a five-person Board of Supervisors elected by the landowners in the district. As a result, high-level Disney employees essentially run the entire region encompassing WDW.“
The area is so vast that “The Magic Kingdom parking lot, for example, is actually larger than the theme park itself.”
“In aggregating monetization across these 50 platforms, we’ve found that creators will soon pass more than $10 billion in aggregate earnings. While 2020 saw a jump in new creators, it wasn’t a one-time spike. A year later, creators are still coming online at a record clip: the number of creators is up a whopping 48% year-over-year. In total, these platforms have onboarded 668,000 creators.“
Substack just announced they have hit 1 million paid subscribers.
Online display advertising is rapidly displacing TV in the UK.
“However, despite the increase in online, TV advertising remains the medium of choice for big brands wanting to reach an audience quickly and at scale, with advertisers citing TV’s ability to drive both short-term sales and longer-term brand equity as a major advantage.”
There are 487m music streaming subscribers globally at Q1 2021.
Emerging markets are now central to this market accounting for 60% of all 2020 subscriber growth.
Spotify is still the leader with 32% but has lost two points of market share since Q1 2020.
Google’s Youtube Music has been the standout story – “The early signs are that YouTube Music is becoming to Gen Z what Spotify was to Millennials half a decade ago.“
“88% of customers were likely to recommend Disney+ and, perhaps more impressively, 74% of Disney+ customers did recommend the product to someone in their social circle.“
Movies are the second most popular out of home experience in the US.
“…the industry sold 1 billion movie theater tickets in the United States, 1 billion. It’s the third most popular out-of-home — sorry, it’s the second most popular out-of-home experience in the United States. Other than going out to eat a meal in a restaurant. If you take the attendance of all 5 major professional sports leagues together, all 150-ish teams, all sports, all games, all season long, movie theaters sold 7x the quantity of every sports event tickets sold in the United States in 2019.” Source.
A great piece of analysis applying Helmer’s 7 powers to the content business in order to establish if content has ability to maintain profitability and resist competition.
Scale is one such power – this chart shows there is a slight positive linear correlation between size of budget and eventual box office returns.
Network effects are also interesting – given the social dynamics of shared experience and discussing content. Franchises really shine here.
