This is an inspiring post on how some of the biggest consumer apps acquired their earliest users.
Pinterest’s strategy was eye catching and shows real hustle – “We did all kinds of pretty desperate things, honestly. I used to walk by the Apple store on the way home. I’d go in and change all the computers to say Pinterest. Then just kind of stand in the back and be like, “Wow, this Pinterest thing, it’s really blowing up.”
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An interesting perspective on how to invest in winners.
“There is a lot of advice about how to be a good startup founder. But there isn’t very much about how to be a good startup investor. Before going any further, I should point out that this is a particularly hard time to invest in startups—it’s easier right now to be a capital-taker than a capital-giver.”
